Olay: Power Couples / ECONTENT DESIGN

OLAY POWER COUPLES (MARCH 2020 - CURRENT)

Digital design work for the disruptive “Power Couples” campaign, which turned the classic Olay.com product image architecture on its head with fun graphics that harp back to the superhero aesthetic of vintage comics. The eCommerce initiative has outlasted + outperformed its initial timeline, and it continues to be Olay.com’s single most successful eContent iniatitive to date. It has most recently evolved into a Year 2 expansion with styled photography.